Water park "four modernizations" trend of development in the future
"In view of the past, there is information on governance." This is the ancients thought. Learn lessons from the past and present and prospective elements, grasp the future development trend, can provide guidance for existing paradise on business, for the new park planning guidance. The author from the perspective of sustainable development, combined with the evolution of new economic form, look forward to future water park is the development trend of the "four modernizations" : polarization, digital, intelligent, and customization.
Polarization, in market positioning, development are to maximization and minimization. Part of the water park to the water park and resort development of park land. Will be opened in 2016, for example, the Shanghai Disney resort and I live in zhejiang the Kowloon hills resort. Maximizing the advantage of having the hotel, catering, entertainment, retail and other form a complete set of mature industrial chain. Visitors more than 2 days holiday for the trip. Another part of the water park take around 1 hour drive from the market, more accurate positioning, with bright characteristics, depth excavation tourism culture, and meet the demand of residents fragmentation and recreational.
Digital, is based on the data on the marketing idea to speak. "Internet +", new concepts, such as how to use big data, the most direct is according to through various channels to obtain large amounts of data, in-depth analysis of customer needs, and targeted marketing strategies to conform to the requirements specified. Accumulate through long-term data, according to the weather conditions and make an appointment, predict the on-site catering sales, reasonable allocation of the staff configuration. Again according to the industry as a whole big in-depth data analysis, as well as the national level of big data analysis, determine the change of the consumer groups, understand the idea of new new mankind head after zero zero, to meet consumer groups, the single country, middle-aged brings new challenges.
Intelligent, that is, pay attention to line terminal and online seamless docking. On the one hand, should pay attention to the construction of a more efficient and convenient booking channel. On the other hand, should pay more attention to online interaction. Park, real-time sharing campus online visual simulation, park goods online display, etc all can give visitors choose to provide the reference. Again on the other hand, developing an intelligent terminals, such as smart wristband, free of charge for visitors to wear, can all requirements in the above operations, such as stored value, reservation restaurant, reservation, campus Tours, play project queue status query, etc. Finally on the one hand, on the mode of payment will also be more intelligent. Cash, credit card and pay-and-escrow, brush brush face, fingerprint, iris, and the future such as seen in science fiction can become a reality. In the future, water park will take tourists satisfaction as the highest standard of evaluation, and the media, advertising, travel is no longer in charge.
Users, is the business model change. Transformation of the Internet is very simple, but easier said than done, the most important thing is change idea, want to have users thinking, thinking rather than customers. The user has four characteristics: one is not necessarily in consumption you here; The second is to use your services or products; 3 it is directly connected with you; Four is regular communication with you. The customer into user to water park to attract point in other industries, explore potential commercial value. Crossing to the other industry, shopping center, cinema, resorts, hotels, real estate, etc., and the water park, increase with the interaction between the user and viscosity increase consumption.
What is development trend? It is the ability to influence the society develop to a certain direction or a certain result will be how the situation, is a branch of the time, is the set of possibilities, is needed for the future development of people, only the positive face it, meet it, to challenge may, to become a winner.